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|
| Headquarters | Perth / Western Australia |
| Founded in | 1999 |
| Listings | Listed
on Australian and German stock exchanges (Code: ASC, WKN: 873083) |
| Line of business | E-tailing, retailing, wholesale and mail-order of adult products; adult entertainment services |
| Employees | 149 |
| German Office | Flensburg, Germany |
| Milestones - Year 2000 | |
 |
|
| January | Acquisition of the Barbarellas Group including the company Adult Communication Services. Official launch of the Australian website www.adultshop.com.au. |
| March | Acquisition of 50% equity share in leading Australian wholesale companies Calvista Australia and Stell Bay. |
| April | Purchase of a 50% share in the internet right of Club X, the main competitor in Australia. |
| May | Purchase of the domain names sexshop.com and pornshop.com. |
| August | Acquisition of leading Australian adult mail-order and distribution company AXIS, incorporating film producer Redstone Films. |
| September | Acquisition
of remaining 50% of Calvista Australia and Stell Bay Launch of German language website www.adultshop.de. |
| November | AdultShop.com joins Yahoo! Australia and NZ Shopping |
| December | Publication of first AdultShop.com mail-order catalogue for couples, Launch of US website www.adultshop.com. |
| Milestones - Year 2001 | |
|
|
| February | Purchase of three retail stores in Australia's Northern Territory. |
| March | Launch of US marketing campaign. |
| May | AdultShop.com signs purchase contract for online entertainment company Today's Success Pty Ltd. |
| June | www.adultshop.com.au
named Australia's number one e-commerce website by ZDNet. AdultShop.com completes acquisition of online entertainment company Today's Success Pty Ltd. |
| September | The AdultShop.com and Barbarella head offices are consolidated at AdultShop.com's Perth office. |
| December | AXIS consolidates the Canberra warehouses of Calvista and Stell Bay and relocates to a new warehouse in Hume, ACT. |
| Milestones - Year 2002 | |
|
|
| June | The re-branding of the three Darwin, Northern Territory stores under the AdultShop.com brand is completed. |
| November | AdultShop.com commences the gradual re-branding of the Western Australian Barbarellas retail stores under the AdultShop.com brand. |
| Milestones - Year 2003 | |
|
|
| January | AdultShop.com completes relocation of online entertainment division to Perth head office. |