AdultShop.com Limited is the first Australian adult company to list on the Australian and German stock exchanges. On this website, you will find comprehensive information regarding AdultShop.com, its results, shares and strategic direction.

AdultShop.com Limited was formed in 1999 through the reverse merger of the Barbarellas Group, a company with more than 20 years of experience in the adult industry, and the Australian mining company Western Minerals NL. The new adult company was listed on Australian and German stock exchanges in mid 1999.


AdultShop.com’s flagship websites, the adultshop online shopping sites, offer a fun and discreet environment for purchasing adult products. Our extensive catalogue of quality products includes sex toys, lingerie, fetish gear, videos, CD-ROMs, DVDs, body jewellery, games and novelties, books, condoms, lotions and much more.

Supported by an innovative and cheeky marketing approach, the online shops have gained broad mainstream acceptance and contribute to ‘bringing adult products out of the closet’. To date, the highly successful marketing and branding campaign in AdultShop.com’s home market, Australia, has won numerous awards.


AdultShop.com plans to further expand its global e-tailing presence and its range of products and services both online and offline. This includes the market share increase in the Australasian, North American and European adult e-tailing markets and the targeting of new geographical markets such as the United Kingdom and Japan. AdultShop.com is also working towards increasing its market share in online adult entertainment business worldwide. AdultShop.com’s retail business in Australia will be developed continuously and will both benefit from and strengthen the Company’s brand presence by opening AdultShop.com branded retail stores.


To be recognised as an innovative global leader in the adult industry, providing a growing international customer base with high quality products and services and delivering superior and sustainable returns to our investors and all other stakeholders.

To achieve this, we will expand our online businesses globally by targeting mainstream consumer markets through the effective communication of the unique AdultShop.com brand. At the same time, we will continue to strengthen our offline operations and increase our offline market share in our home market. We will recognise opportunities presented by technological advances and changes in consumer demand to grow our business and create competitive advantages for our Company.