Malcolm Day (Chief Executive Officer)

Mr Day worked in the civil construction industry for approximately 10 years, six of which were spent in senior management roles, as a Licensed Surveyor and later as a Civil Engineer.

In January 1996, Mr Day joined the Barbarellas group of companies as an Executive Director. At the same time Mr Day and Mr Smith founded Adult Communication Services Pty Ltd ("ACS") which has since grown to be one of Australia's largest providers of adult telephone services. Mr Day has been Managing Director of ACS since its establishment. Mr Day was instrumental in devising the reverse merger that led to the foundation of AdultShop.com Limited and subsequent acquisitions and international expansion strategy.

 
Kimberley Heitman (Non-Executive Chairman)

Mr Heitman is a senior barrister and solicitor, director and consultant. He was a founding director of iiNet Limited, a leading Australian Internet service provider listed on the ASX. He is Deputy Chairman of Internet domain name regulator Australian Domain Administration Limited (auDA), a former chairperson of Electronic Frontiers Australia Inc., a non-profit organization concerned with civil liberties online, and the Past President of the Western Australian Internet Association Inc. Mr Heitman has specialised in Internet legal issues and regulatory compliance, lectured at several Australian universities and appeared before parliamentary inquiries and courts as an expert witness.

 
Hans-Rudolf Moser (Non-Executive Director)

Hans-Rudolf Moser is a resident of Switzerland with over 20 years' experience in the Swiss banking and finance industry. He is currently a principal of a European portfolio manager. Mr Moser has been an active investor in Australian public listed companies and currently serves on the Boards of Directors of several such companies.

 
Bradley Moore (Non-Executive Director)

Mr Moore holds a Bachelor of Commerce in accounting and corporate administration and has in excess of 10 years accounting, strategic analysis, financial management and corporate experience. He spent seven years at News Limited's Western Australian newspaper "The Sunday Times" and during the past four years has played an integral role in the management of several listed public companies. In addition, Mr Moore is a director of and shareholder in Ontel Communications Pty Ltd, a leading Australian Telstra Infocall service bureau. Ontel provides premium rate telecommunication solutions to clients nationally, many of whom form part of Australia's leading media houses. Ontel presently provides content and service for a small number of premium rate telephone dating lines operated by AdultShop.

Mr Moore is an associate member of the Australian Society of Certified Practising Accountants and is also a member of the Australian Chartered Institute of Company Secretaries. Mr Moore is chairman of listed companies, Niagara Mining Limited and Reefton Mining N.L.

 
The Management
 
Malcolm Day - Chief Executive Officer
John Burness - Chief Financial Officer & Company Secretary
Amanda Musgrave - Head of Marketing
Michael Stephenson - I.T. Manager
Cassy Goodluck - General Manager Retail
Michael Bassett - CEO Calvista Australia Pty Ltd